Hope your week is going well. Welcome to another edition of behaviorXproduct, hot off the press 🔥. A special shout out t0 the 120 new readers who joined us last week!
In this edition we have some amazing write-ups from some of the best minds in Behavior Science field:
Kristen Berman, co-founder of Irrational Labs, talks about using Mental Models as a tool to make your app more sticky,
A case study on how the Govt of Cape Town in South Africa used Behavior Science to beat its extremely severe water crisis,
How you can use Mere Exposure effect in your website to boost conversion,
Katy Milkman from Wharton interviews Annie Duke on a toolkit to make smart decisions, and
How self-nudging can create an elegant way to alleviate effectiveness and ethical concerns related to nudging.
All of this plus a Be Short on the Bike Shed effect.
So let’s dive in. But before that, if you were forwarded this email, please do consider joining 1200+ smart product designers, behavior scientists and marketing professionals who read behaviorXproduct every Wednesday in their inboxes by clicking here