Here’s another brand new edition of behaviorXproduct, hot off the press 🔥. A special shout out t0 the 115 new readers who joined us last week!
Before we get into the issue, here’s a nudge to please let me know your feedback about behaviorXproduct. It is a form with 2 questions (yes, really!) and takes only a few seconds to fill. Link at the end of the newsletter.
Now, getting back to the newsletter, in this edition we have -
Colin Strong (head of behavioral research at Ipsos) emphasizing on the right way to use food labeling strategy to promote healthy eating,
Adam Ferrier (acclaimed author and founder of Thinkerbell agency) demystifying what is the Pratfall Effect & how marketers can use it,
A rather contrarian take on why ‘increasing’ friction in products can sometimes make them more useful,
How having more expensive products in your portfolio can boost revenue, even if the expensive products don’t sell well themselves
and a super quirky video on ‘why characters on cereal boxes look downward’ 🙀
All of this plus a Be Short on Mere Exposure effect.
So let’s dive in. But before that, if you were forwarded this email, please do consider joining the mailing list to get this newsletter directly in your inbox every Wednesday -> Add me to mailing list