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Your Selected Reads - behaviorXproduct

Your Selected Reads - behaviorXproduct
By Rohit Kaul • Issue #14 • View online
Hello,
Welcome to a brand new issue of behaviorXproduct, your weekly guide to the best content on ‘Behavior Science meets Product Design’ space. A big shout out to the 83 new subscribers who joined us last week. 🎉
Now let’s check out what’s covered in this week’s newsletter - An argument for less marketing to convert more fence sitters, understanding cognitive biases better as an eCommerce marketeer, how to push the envelope of healthy eating in a restaurant, getting inside the minds of ‘irrational shoppers’ and 7 hugely creative nudges out in the wild.
Also, in this week’s Be Shorts, we look at how decision making under risk works (Reflection Effect) and why sometimes we choose the fully loaded car model even though cheaper models are available (Extremeness Seeking).
So let’s dive in. But before that, if you were forwarded this email, please do consider joining the mailing list to get this newsletter directly in your inbox -> Add me to mailing list
cheers
Rohit

Inspiration for the week ahead
Advocates, Antagonists and Agnostics
12 Cognitive Biases to Drive E-commerce Sales
Seven ways restaurants can nudge people to eat more healthily
Understanding the Irrational Shopper (Video)
The 7 Most Creative Examples of Habit-Changing Nudges
Be Shorts of the Week
Each Be Short provides insights deep enough to understand the concept but crisp enough to fit on a smartphone screen. Here are the two Be Shorts of this week.
Extreme Seeking - When you have many options and don’t pick the middle option but the best or the worst option.
Reflection Effect: How our preferences change in a risky choice situation when the outcome changes from a loss to a gain.
Pro tip: You can click on the image to save it on your device.
Pro tip: You can click on the image to save it on your device.
Pro tip: You can click on the image to save it on your device.
Pro tip: You can click on the image to save it on your device.
Pro tip: You can click on the image to save it on your device.
Missed reading the earlier issues of behaviorXproduct?
You can check out all the past issues here: Link to access the past issues
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Thanks so much for reading (and the feedback!). Till next time.
👋
Rohit
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Rohit Kaul

Where Behavior Science meets Product Design

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