Welcome to a brand new issue of behaviorXproduct, your weekly guide to the best content on ‘Behavior Science meets Product Design’ space. A big shout out to the 83 new subscribers who joined us last week. 🎉
Now let’s check out what’s covered in this week’s newsletter - An argument for less marketing to convert more fence sitters, understanding cognitive biases better as an eCommerce marketeer, how to push the envelope of healthy eating in a restaurant, getting inside the minds of ‘irrational shoppers’ and 7 hugely creative nudges out in the wild.
Also, in this week’s Be Shorts, we look at how decision making under risk works (Reflection Effect) and why sometimes we choose the fully loaded car model even though cheaper models are available (Extremeness Seeking).
So let’s dive in. But before that, if you were forwarded this email, please do consider joining the mailing list to get this newsletter directly in your inbox -> Add me to mailing list