Everyone on internet is jostling for your attention - every app, every website, every product! This has led to a situation where every seller’s signboards (read notifications) are louder than its competitor’s. In fact, notifications are rated as one of the top 3 reasons for people to uninstall apps.
In this short but insightful article, Kristen Berman ruminates on how every seller trying to have a larger neon signboard makes all sellers worse-off, compared to when everyone adheres to basic sign laws. Of course, the virtual sign law police (Google and Apple) are not doing enough to create sign laws that can help the users in finding what they need.