Welcome to another brand new edition of behaviorXproduct, your weekly briefing with curated content from the behavior science ‘meets’ product design space. Here’s a special shout out to the 140 new subscribers who joined us last week🎉!
The star of this edition is the mammoth guide on motivation put together by best-selling author Scott H Young. I have always been personally intrigued by the environmental, individual and social aspects of motivation and found this guide to be a great resource in my quest to know more.
In this issue we also look at
- Why pollsters (aka market researchers) are not able to read people’s minds
- Difficulty matching in your app to make it more sticky
- Why sympathy with the rich and famous leads to a bitter life trajectory (as warned by Adam Smith)
- How ‘Sight’ has overtaken all other senses in the supermarkets
- and a Be Short on ‘Identifiable Victim Effect’.
Also, as you would have noticed, this is the Wednesday edition of behaviorXproduct. Starting this week you will also be getting a Friday edition that will have original write-ups/podcasts on Behavior Science.
One last thing, I have started an NPS survey for the newsletter starting this week. Here’s the link for it. Please do take out a minute of your time to provide your feedback: https://bit.ly/2IkTNyU
(If you don’t want to do it now, fret not. This link is again there at the end of the newsletter 🙂).
Now let’s dive into the newsletter. But before that, if you were forwarded this email, please do consider joining 1600+ smart product designers, behavior scientists and marketing professionals who read behaviorXproduct every Wednesday in their inboxes by clicking here