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Wednesday Briefing - behaviorXproduct

Wednesday Briefing - behaviorXproduct
By Rohit Kaul • Issue #19 • View online
Welcome to another brand new edition of behaviorXproduct, your weekly briefing with curated content from the behavior science ‘meets’ product design space. Here’s a special shout out to the 140 new subscribers who joined us last week🎉!
The star of this edition is the mammoth guide on motivation put together by best-selling author Scott H Young. I have always been personally intrigued by the environmental, individual and social aspects of motivation and found this guide to be a great resource in my quest to know more.
In this issue we also look at
  • Why pollsters (aka market researchers) are not able to read people’s minds
  • Difficulty matching in your app to make it more sticky
  • Why sympathy with the rich and famous leads to a bitter life trajectory (as warned by Adam Smith)
  • How ‘Sight’ has overtaken all other senses in the supermarkets
  • and a Be Short on ‘Identifiable Victim Effect’.
Also, as you would have noticed, this is the Wednesday edition of behaviorXproduct. Starting this week you will also be getting a Friday edition that will have original write-ups/podcasts on Behavior Science.
One last thing, I have started an NPS survey for the newsletter starting this week. Here’s the link for it. Please do take out a minute of your time to provide your feedback: (If you don’t want to do it now, fret not. This link is again there at the end of the newsletter 🙂).
Now let’s dive into the newsletter. But before that, if you were forwarded this email, please do consider joining 1600+ smart product designers, behavior scientists and marketing professionals who read behaviorXproduct every Wednesday in their inboxes by clicking here.

State of Mind
Missing airport lounges…
Photo by JESHOOTS.COM on Unsplash
Photo by JESHOOTS.COM on Unsplash
The Complete Guide to Motivation
Inspiration for the week ahead
Pollsters cannot seem to read the US voter’s mind right
Difficulty Matching to improve customer experience
Adam Smith warned us about sympathising with the elites
How Sight—Not Taste, Smell, or Touch—Became the Sense of the Supermarket
Be Short of the Week
Pro Tip - Click on the image above to save it on your device.
Pro Tip - Click on the image above to save it on your device.
Missed reading the earlier issues of behaviorXproduct?
You can check out all the past issues here: Link to access the past issues
Have you shared your feedback?
Can you please let me know how do you find behaviorXproduct newsletter. It takes only a minute (honestly!) and here’s the link:
Thanks so much for reading (and the feedback!). Till next time.
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Rohit Kaul

Where Behavior Science meets Product Design

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